E-Cigarette in Morocco under the Brand Cilouette TM

AppId is over the quota
AppId is over the quota

By Youssef El Kaidi

Morocco World News

Fez, June 11, 2013

Tobacco addicts can finally have the sensations of the best tobacco brands without any health risks thanks to the e-cigarette Cilouette shop in Casablanca.
Specializing in electronic cigarette, “Cilouette shop” has opened in Romandie gallery in the center of Casablanca. This new sign that required a total investment of MDH 5 million will commercialize cigarettes of a new kind, which have already made a hit in the European and American markets.

“We plan to open in the coming months, duty-free or own investment, in Morocco and Africa, several shops specializing in the sale of electronic cigarettes and accessories. Cilouette is a registered trademark 100 per cent Moroccan with Chinese partners in terms of e-cigarette element and a French partner for liquid charging” says Mohammed Bouharri, the project partner.

The objective is to position, on the Moroccan market, the electronic cigarette as the best alternative for ordinary cigarette because it is non-toxic and non-carcinogenic. “The statistics we have say that more than 15 billion cigarettes are smoked each year in Morocco and 60 per cent of smokers belong to the age group 20-39 years. Similarly, 41.7 per cent are victims of passive smoking. Our will can be summed up in our slogan “smoke without risk, without disturbance,” he adds.

With the e-cigarette, it is possible to “smoke” and to feel all the sensations, while avoiding the inconveniences and dangers of conventional cigarettes made of tobacco. When the user puffs at the electronic cigarette, the atomizer, small device with a length of one or two centimeters, which is screwed onto the end “mouth side” of the battery, gets activated and mixes the e-liquid with the inspired air. This mixture is then propelled in vapor form and is inhaled by the user. Evaporation of e-liquid resembles the smoke from a real cigarette.

However, unlike tobacco smoke, the vapor produced by the e-cigarette contains no ammonia, no tar, and no additional toxic substances found in a regular cigarette.

Also considered a trendy accessory with its chic and refined design, the e-cigarette can be used in cafes, restaurants, nightclubs and even in an airplane. It is available in different colors and designs to please and satisfy all tastes.

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